CLIENT LOCATION: PORT TOWNSEND, WASHINGTON
The Bishop Hotel, located in the heart of Port Townsend, Washington, is a charming and historic boutique hotel that offers a unique blend of Victorian elegance and modern comfort.
Guests at The Bishop Hotel can enjoy a variety of on-site amenities, including a delightful garden courtyard, a welcoming Bottle Shop with weekly live music, and a fireplace. The hotel is conveniently situated within walking distance of Port Townsend's vibrant downtown area, where visitors can explore local shops, art galleries, and waterfront restaurants.
MARKETING EFFORTS: SOCIAL MEDIA STRATEGY, GRAPHIC DESIGN, LIVE MUSIC BOOKING, EVENT COORDINATION
SMART GOAL:
Specific:
The Bishop Hotel aims to increase its Instagram followers by 20% and boost online bookings by 15% over the next six months.
Measurable:
Instagram followers will be tracked using Instagram analytics tools, ensuring a 20% increase from the current follower count.
Online bookings will be monitored using the hotel's booking system, ensuring a 15% increase in the number of bookings compared to the previous six-month period.
Achievable:
Implement a content strategy involving daily posts showcasing the hotel’s unique features, guest experiences, and special promotions.
Collaborate with social media influencers and local businesses to widen reach and attract new followers.
Launch targeted ad campaigns on Instagram and other social media platforms to drive traffic to the hotel’s website.
Relevant:
Increasing Instagram followers and online bookings aligns with The Bishop Hotel's objective to enhance its online presence and boost direct sales, reducing dependency on third-party booking sites.
The strategy will help in building a loyal online community and increasing brand visibility.
Time-Bound:
The goal is to be achieved within six months from the start date of the campaign.
By focusing on these clear and strategic actions, The Bishop Hotel can effectively measure its progress and make necessary adjustments to ensure the goal is met, ultimately enhancing both its social media presence and online revenue.
